Over the years, Jim Patell and his team have developed a kind of formula for success - a way for his students to become what he calls creatively “accident prone.”
“It’s not, if I just squint and concentrate, that idea will come to me,” says Patell. “It’s, I don’t have that idea now. I don’t have that insight now, but I can go through a set of activities that I can execute, when I want, to enhance the probability that the great idea is going to occur.”
By gaining deep empathy with their customers, brainstorming with partners and team members, and producing many prototypes quickly, students learn what works and what doesn’t.
Ultimately, Patell says, “what the course produces is young men and women who we aspire to be able to drop down into any messy situation, have them land on their feet and make progress.”